tag:blogger.com,1999:blog-1076104104495484632.post-48687267865406620332008-09-29T22:09:00.004-04:002008-09-29T22:24:52.327-04:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_d3PeWLNnL_A/SOGNmgMOllI/AAAAAAAAEVg/4ukQ2YkDCZw/s1600-h/wwfblood.jpg"><img style="cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_d3PeWLNnL_A/SOGNmgMOllI/AAAAAAAAEVg/4ukQ2YkDCZw/s400/wwfblood.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5251634333106476626" /></a><br /><div><br /></div>No, not for the old wrestling show, but for the World Wildlife Fund. Found this on the "I believe in advertising" blog <a href="http://www.ibelieveinadv.com/page/3/">here</a> by agency Lowe GGK out of Warsaw, Poland. <div><br /></div><div>The ad obviously speaks for itself, I just thought it was a great way to communicate how such a simple idea of buying a souvenir in a foreign country could be at the cost of killing an innocent animal. I know this struck a cord with me even though I've never thought about buying an ivory sculpture, or some kind of bone necklace, or monkey hand, or something crazy like that. </div><div><br /></div><div>I'm not necessarily a fan of the style of photography or the excessive photoshopping done. I feel it could have been a bit more "raw" if they laid off the airbrush a bit, but that's not the point. It grabs your attention with the blood, and hits home with succinct copywriting. </div><div><br /></div><div>Well done.</div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/1076104104495484632-4868726786540662033?l=www.blog.chipotoole.com' alt='' /></div>Chiphttp://www.blogger.com/profile/02471368211164711230noreply@blogger.com0